The “Inconvenient Truth” DVD has totally inspired just about everyone I’ve talked to, to get on board with the movement to stop global warming. For example, another new convert’s post can be seen here. It tells a passionate story of a woman who hadn’t worried about the issue really at all, until she saw the DVD (hmm, sound familiar?).
Now that is great marketing. It proves that what you really need in a marketing plan is a great story about your product, and that story should be true, and that story should make the person who hears it want to go out and tell everyone they know. And when you want to take action (buy the product, get active in your community to support it, etc.), the tools should be right there at your finger tips, so you can do so immediately. Climatecrisis.net, the DVD producers and everyone involved in bringing this campaign to the masses so effectively, are to be commended.
I was the same way. The DVD moved me, scared me, incited me to act and tell my friends (and anyone who would listen for that matter) about the dire straits that our planet is in. Al Gore’s movement is divinely inspired if you ask me, and I’m not afraid to say that. The way people are catching on is exactly what should be happening. It took the perfect medium to communicate the message and just the right time to do it.
I’m excited to see this happening… to be a part of the generation that will, I believe, take a bite out of this threat – if not stamp it out completely.
Let’s keep it going!
